Service and Support Are More Important in E-Commerce Than in Traditional

question 43

Multiple Choice

Service and support are more important in e-commerce than in traditional commerce because e-commerce companies _____.

• A)do not have a physical location to help maintain current customers
• B)focus only on attracting new customers
• C)do not continue business with unsatisfied customers
• D)rarely cut out the middleman in the link between suppliers and consumers

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Definitions:

Renovate

The process of renewing or restoring something, especially a building, to a good state of repair or to a new and improved condition.

Lifestyle

The way in which a person or group lives, including patterns of social relations, consumption, entertainment, and dress.

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

Variety

The quality or state of being different or diverse; the absence of uniformity or monotony.