Examlex
Language has been defined as a system for communicating thoughts and feelings using ____.
Utilitarian Needs
Needs motivating the consumer to purchase something practical and functional.
Cycle
A sequence of events or processes that recur regularly, returning to the starting point and often leading to predictable outcomes.
Expectancy Theory
A theory that explains the behavioral process of why people choose one behavioral option over others, suggesting that individuals are motivated by an expected outcome.
Cognitive Dissonance
The psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
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