Delux Technologies Makes and Sells Only One Product, a High-Quality

question 24

Multiple Choice

Delux Technologies makes and sells only one product, a high-quality processor for mainframe computers. Delux was recently approached by Imagination Station, a large computer manufacturer, about purchasing their company. Imagination Station is engaging in

• A) unrelated diversification.
• B) focused-differentiation.
• C) related diversification.
• D) vertical integration.
• E) differentiation.

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Definitions:

Mondegreen

A misheard or misinterpreted phrase, typically in a song or poem, that gives it a new meaning.

Visual Illusion

A misleading image or visual trick that perceives the brain into seeing something different from the actual reality.

Sensation

The process by which our sensory receptors and nervous system receive and represent stimulus energies from our environment.

Stimulus Attributes

Characteristics or features of a stimulus that can influence an individual's response or perception.