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How can social media generate brand recognition with customers?
Implicit Attitudes
Unconscious beliefs or feelings that may influence behavior and understanding, without conscious awareness.
Simple Attitude
A basic or uncomplicated viewpoint or belief about a person, object, or issue.
Complex Attitude
An attitude that contains both positive and negative components regarding an object, person, or issue.
Mere Exposure
A psychological phenomenon where repeated exposure to a stimulus increases an individual's preference for that stimulus.
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