Which of the Following Statements on Contingency Planning Issues Is

question 21

Multiple Choice

Which of the following statements on contingency planning issues is not true  

• A) It should be a step by step plan and not generalized.
• B) To protect the reputation of the company, media should not be contacted during a crisis.
• C) Identify managers and or employees responsible for carrying out the contingency plan.
• D) In the event of a crisis, the plan should be implemented immediately.

---

Definitions:

Consumer Trends

Patterns or behaviors in purchasing and consumption that are widely observed among consumers over a period.

Merchandising

The variety of activities involved in promoting the sale of products at retail, including display techniques, discount offers, and product placement.

Retailer Goals

Objectives set by retail businesses aiming for customer satisfaction, increased sales, and market presence.

Atmospherics

The use of design, music, lighting, and layout in retail spaces to influence consumers' mood and behavior, enhancing their shopping experience.