Which of the Following Is Not a Common Reason Why

question 22

Multiple Choice

Which of the following is not a common reason why business plans fail  

• A) Objectives are not measurable
• B) No customer need was established
• C) The entrepreneur has no experience in the planned business
• D) The promotional strategy was not taken seriously

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Definitions:

Purchase Stage

A phase in the buying process that involves the actual acquisition of a product or service by a consumer or organization.

Consumer Journey

The complete path a consumer travels through from awareness to purchase and loyalty, including all interactions with a brand or product.

Product Sampling

involves providing potential customers with a sample of a product free of charge in order to introduce the product and encourage purchases.

Direct Marketing

A type of advertising strategy that involves sending promotional materials directly to potential customers through mail, email, or other channels, without intermediary media.