Which of the Following Is Not a Major Question That

question 40

Multiple Choice

Which of the following is not a major question that should be addressed by the marketing plan  

• A) Where have we been?
• B) Where do we want to go in the short term?
• C) Where do we want to go in the long term?
• D) How do we get there?

---

Definitions:

Classical Conditioning

A method of acquiring knowledge through the linkage between an external stimulus and an innate stimulus, which yields a reactive behavior.

Positive Reinforcement

A method in behavior modification that involves rewarding a desired behavior, thereby increasing the likelihood that the behavior will happen again.

Negative Reinforcement

A behavioral principle where the removal of an unpleasant stimulus following a behavior increases the likelihood of that behavior being repeated.

Positive Reinforcement

An increase in the future frequency of a behavior due to the addition of a stimulus immediately following a response.