All of the Following Statements Correctly Describe a Contemporary Approach

question 16

Multiple Choice

All of the following statements correctly describe a contemporary approach to create the Work Breakdown Structure (WBS) for a project EXCEPT:​ 

• A) Project teams may adopt a top-down approach to construct the WBS. 
• B) Project teams may use a template or a WBS from a previous project as a starting point. 
• C) Project teams may rely upon the project manager to create all levels of the WBS. 
• D) Project teams may jump start the WBS construction with a brainstorming session.

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Definitions:

Target Markets

A specific group of consumers at which a company aims its products and services.

Portfolio Analysis

Portfolio analysis is the process of evaluating and managing a collection of investments, assets, or business units to optimize performance and align with strategic goals.

Target Market

A specific group of potential consumers towards which a company directs its marketing efforts and strategies to sell its products or services.

Competitive Superiority

The advantage that a company has over its competitors, allowing it to generate greater sales or margins and/or retain more customers.