Examlex
Which of the following is a platform for B2B e-commerce?
Consumer Behavior
The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
Reference Groups
Groups that individuals refer to when making purchasing decisions or when evaluating their personal qualities.
Dissociative Reference Group
A group that an individual does not want to associate with, and therefore takes steps to distance themselves from in their purchasing decisions or behaviors.
Family Life Cycle
A series of stages through which a family progresses over time, influencing buying behaviors and marketing strategies.
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