Examlex
Which of the following online advertising formats attracted the least amount of spending in 2018?
Weighted Average Cost of Capital
This refers to the overall cost of capital for a firm, weighted by each capital component's proportion in the overall capital structure.
Market Value of Equity
The total dollar market value of a company's outstanding shares, calculated as share price times the number of shares outstanding.
Cost of Equity
The return that investors expect for investing in a company's equity, indicating the compensation the market demands for taking on the risk of owning the stock.
Weighted Average Cost of Capital
The average rate of return a company is expected to pay its security holders, weighted by the proportion of each finance source in the company's structure.
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