Which Feature of E-Commerce Technology Decreases the Cost of Delivering

question 38

Multiple Choice

Which feature of e-commerce technology decreases the cost of delivering marketing messages and receiving feedback from users?

• A) personalization/customization
• B) universal standards
• C) ubiquity
• D) interactivity

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Definitions:

Behavioral Decision Model

A model that explains decision-making processes based on the psychological and behavioral responses of individuals.

Optimizing Decision

A decision-making process that seeks the best possible outcome or solution from among various choices.

Classical Decision Model

Views decision makers as acting in a world of complete certainty.

Clearly Defined Problem

A situation or issue that has been specified or articulated with clarity, making it easier to understand and solve.