The Richness Made Possible by E-Commerce Technologies Does Which of the Following

question 84

Multiple Choice

The richness made possible by e-commerce technologies does which of the following?

• A) It reduces the cost of delivering marketing messages and receiving feedback from users.
• B) It allows consumers to become co-producers of the goods and services being sold.
• C) It allows video, audio, and text to be integrated into a single marketing message and consuming experience.
• D) It enables worldwide customer service and marketing communications.

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Definitions:

Legal

Pertaining to the system of rules and guidelines that govern behavior and practices within a society.

Conditioned Reinforcer

A stimulus that gains its reinforcing power through its association with a primary reinforcer; also known as a secondary reinforcer.

Primary Reinforcer

An innately reinforcing stimulus like food or drink, which does not require learning to become pleasurable or satisfying.

Negative Reinforcer

An aversive stimulus whose removal following a behavior increases the likelihood that the behavior will occur again in the future.