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What Is Big Data and Why Are Marketers Interested in It

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What is big data and why are marketers interested in it?


Definitions:

Foreign Producers

Companies or entities that manufacture goods or provide services outside the country of sale.

Domestic Supply

The total amount of goods and services produced within a country's borders, available for domestic consumption or export.

Demand Schedules

Tabulated data showing the quantity of a good or service that consumers are willing and able to purchase at different price levels over a specified period of time.

World Price

The global market price of a good or service, influenced by worldwide demand and supply.

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