The Use of Micromarketing Has the Potential to Create Customer

question 26

True/False

The use of micromarketing has the potential to create customer concerns about invasion of privacy.

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Definitions:

Supplies Expense

An expense reported on the income statement that reflects the cost of supplies used during the reporting period.

Equipment

Tangible assets used in the operation of a business that have a useful life beyond a single reporting period.

Supplies

Items used in the operation of a business that are consumed or exhausted over time.

Accounts

Recordings within an accounting system that track financial transactions and their effects on specific assets, liabilities, equity, revenues, and expenses.