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Customer and server interact face-to-face in technology-mediated service encounters.
Abraham Maslow
An American psychologist known for creating Maslow's hierarchy of needs, a theory in psychology regarding human motivation.
Big Five Traits
A theory in psychology that identifies five primary dimensions of personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Conscientiousness
A personality trait characterized by diligence, carefulness, thoroughness, self-discipline, and the desire to do tasks well.
Organized
Being systematically arranged or structured, especially in a way that enables efficient operation or retrieval of information.
Q7: An example of segmenting demand is seen
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