Examlex
Match each term below with its description.
-Attachment points for computer components: keyboard, speakers, printer
Behavioral Segmentation
The process of dividing a market into groups based on consumer behavior patterns such as usage rate, purchase history, and brand interactions.
Usage Rate
The frequency with which consumers use a product, often used to segment markets or tailor marketing strategies.
Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Psychographic Segmentation
The process of dividing a market into segments based on consumer personalities, values, attitudes, interests, or lifestyles.
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