A Media Scholar Is Trying to Find Out Whether Internet

question 5

Multiple Choice

A media scholar is trying to find out whether Internet or television political ads are more persuasive.What kind of effects is this scholar looking for?

• A)message effects
• B)media effects
• C)ownership effects
• D)active audience effects

---

Definitions:

Count of Cash

The process of physically verifying the amount of cash on hand at a particular time.

Days' Sales Uncollected

A financial metric that estimates the average number of days a company takes to collect revenue after a sale has been made.

Liquidity of Receivables

The ease with which accounts receivable can be converted into cash, reflecting the company's efficiency in managing credit sales.

Accounts Receivable

Financial obligations that clients have towards a company for goods or services delivered but still awaiting payment.