The Two Ways That Related Markets Can Be Developed for Existing

question 38

Multiple Choice

The two ways that related markets can be developed for existing products are:

• A)target new customer segments and/or expand geographically
• B)target old customer segments and/or expand regionally
• C)target new consumer segments and/or expand internationally
• D)target old consumer markets and/or expand locally

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Definitions:

Conglomerate Merger

A type of business combination where two or more corporations in completely unrelated industries combine.

Money Lending

The act of giving money to another party in exchange for future repayment of the principal amount along with interest or other charges.

Province

An administrative division within a country, often with its own local government.

Bill of Exchange

A written, unconditional order by one party directing another party to pay a specific sum of money to a third party on demand or at a set time.