Most Media Content Today Is Aimed at Narrow Segments

question 37

Multiple Choice

Most media content today is aimed at narrow segments.This is called

• A) unification.
• B) convergence.
• C) conglomeration.
• D) demassification.
• E) minor communication.

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Definitions:

Inverted-U Theory

A hypothesis suggesting that income inequality will rise and then fall over the course of economic development, forming an inverted U-shape curve.

R&D Expenditures

Funds allocated by companies, institutions, or governments towards research and development activities to innovate or improve products, services, or processes.

Industry Concentration

Industry concentration is the degree to which a small number of firms dominate the total output, sales, or employment in an industry.

Bell-Shaped-Curve

A graphical representation of a normal distribution in statistics, where the apex represents the highest point or the mean, and the curve tapers equally on both sides.