Describe and Compare Interpersonal Communication and Mass Communication

question 22

Essay

Describe and compare interpersonal communication and mass communication.

---

Definitions:

Lower Power Parties

Those participants in a negotiation or conflict who possess less influence, resources, or status compared to other parties involved.

Business Deals

Agreements or transactions between businesses or individuals for the purchase, sale, or exchange of goods, services, or information.

Big Players

Major or influential entities in a particular area, industry, or context, often having significant power or influence.

Use of Threats

A negotiation or influence strategy involving the signalling of intent to inflict harm or loss on another party if one's demands are not met.