At Most Ad Agencies,who Is the Key Person in Charge

question 22

Multiple Choice

At most ad agencies,who is the key person in charge of ad campaigns?

• A) Creative director
• B) Account executive
• C) Media buyer
• D) Commission director
• E) Media manager

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Definitions:

Self-Esteem

An individual's subjective evaluation of their own worth or value, which can influence mental health and behavior.

Closeness

The quality or state of being close or intimate with someone emotionally or physically.

Industry Versus Inferiority

The fourth stage of psychosocial development in Erikson’s theory, occurring in middle childhood. Mastery of tasks leads to a sense of industry, whereas failure produces feelings of inferiority.

8-Year-Old

Refers to someone or something that is at the stage of being eight years in age, often relating to the developmental stage in children.