At Most Ad Agencies,who Decides Which Ads to Place and Where

question 51

Multiple Choice

At most ad agencies,who decides which ads to place and where to place them?

• A) Creative directors
• B) Account executives
• C) Media buyers
• D) Placement directors
• E) Media managers

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Definitions:

Smart Phones

Advanced mobile phones with extensive computing abilities, including internet access, app functionality, and touchscreen interface.

Perfectly Competitive

Describes a market structure where all firms sell identical products, there are many buyers and sellers, and no single entity can influence the market price.

Industry Experience

Refers to the practical knowledge and insight gained through direct involvement and work within a specific industry.

Normal Returns

The minimum profit necessary for a company to remain competitive in the market, essentially covering opportunity costs.