Which Was the First Generation of Media Effects Theories

question 79

Multiple Choice

Which was the first generation of media effects theories?

• A) Minimalist
• B) Two-step flow
• C) Multistep flow
• D) Cumulative effects
• E) Powerful effects

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Definitions:

Activity Variance

The discrepancy between what was planned to be spent on an activity and what was actually spent.

Budgeting

The act of designing a budget to allocate your finances, enabling you to predict beforehand if you'll possess sufficient funds to cover necessary or desired activities.

Total Expenses

The sum of all costs and expenses, both operational and non-operational, that a business incurs within a particular period.

Customers Served

The number of clients or customers to whom a business has provided goods or services within a specified period.