What Technique Was Introduced by Nielsen in the 1970s to Improve

question 85

Multiple Choice

What technique was introduced by Nielsen in the 1970s to improve accuracy?

• A) Meters
• B) Portable meters
• C) Diaries
• D) Telephone interviews
• E) Computer monitoring

Comprehend the impact of recency effect, primacy effect, and halo effect on perception.

Understand the implications of self-serving bias and fundamental attribution error in personal and professional contexts.

Illustrate the role of impression management and self-fulfilling prophecy in social interactions.

Understand the positive and negative effects of workplace conflict.

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Definitions:

Pleasure Principle

A psychoanalytic concept proposing that instinctual drives seek immediate gratification to relieve internal tensions.

Reality Principle

A psychoanalytic concept that represents the ability of the mind to assess the external world and act upon it accordingly, often as a counterbalance to the pleasure principle.

Id

In psychoanalysis, the part of the mind responsible for basic instincts and drives.

Sexual Drive

Sexual drive, or libido, is an individual's overall sexual desire or desire for sexual activity.