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Why Are Mass Media Concerned with Audience Reaction as Well

question 16

Essay

Why are mass media concerned with audience reaction as well as audience size? What different measurement techniques are used to measure reaction? If you were an advertiser,which would concern you more-audience reaction or audience size?

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Definitions:

Moral Reasoning

The process of determining what is right or wrong in a given situation, based on ethical principles, personal values, and societal norms.

St. Augustine

A significant figure in Western Christianity, known for his theological writings and contributions to Christian philosophy, particularly in the early 5th century.

Religious Ethics

Moral principles and conduct guided by religious beliefs and practices.

Ethos

The guiding beliefs or ideals that characterize a community, nation, or ideology.

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