PPMs Can Track a Fragmented Audience

question 15

True/False

PPMs can track a fragmented audience.

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Definitions:

Cross-channel Consumers

Consumers who engage with a brand through multiple channels or platforms, such as online, in-store, and mobile, seeking a seamless shopping experience across all touchpoints.

Webrooming

The practice of researching products online before going to a physical store to make a purchase, the opposite of showrooming.

Cross-channel Consumer

A buyer who uses multiple channels or platforms for shopping, including online, in-store, and mobile, to make purchase decisions.

Shops Offline

Physical retail outlets where consumers can buy products in person, as opposed to online shopping.