Why Are Mass Media Concerned with Audience Reaction as Well

question 16

Essay

Why are mass media concerned with audience reaction as well as audience size? What different measurement techniques are used to measure reaction? If you were an advertiser,which would concern you more-audience reaction or audience size?

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Definitions:

Transactional Leadership

A leadership style focused on supervision, organization, and performance, where success is rewarded, and failure is penalized.

Trustworthy Leadership

Leadership characterized by reliability, integrity, and honesty, inspiring trust and confidence among followers.

Followers First

A leadership principle that emphasizes the importance of prioritizing the well-being and needs of followers in leadership practices.

Intrapersonal

Relating to the internal processes within an individual, including self-reflection, internal dialogue, and personal understanding.