Narrative 1-1 Krispy Kreme Has Been Described by Many as "The Hottest

question 72

Multiple Choice

Narrative 1-1
Krispy Kreme has been described by many as "the hottest brand in America." The company's success in an environment that is not conducive to food operations succeeding is due to a mix of "shrewdness, original thinking, and entrepreneurship." The company originated in Winston-Salem, North Carolina, where it still operates a plant that fills a 23 kg bag with donut mix every seven seconds. It recently opened a new plant in Effingham, Illinois, that fills a bag every three seconds. This second plant allows the company to reduce costs while increasing its output. Vernon Rudolph founded and ran the company until 1973, when he died without naming a successor. His death caused the company problems for the next decade.
-Refer to the Narrative 1-1.Which of the following tasks would Rudolph,as the CEO of Krispy Kreme,have been responsible for?

• A) developing employees' commitment to the company
• B) making sales calls
• C) ensuring that the baking ovens were operating efficiently on a daily basis
• D) sourcing new suppliers for the products' raw ingredients

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Definitions:

Market Segmentation

The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

End-use Segmentation

A marketing strategy that involves dividing the market based on how consumers intend to use the product.

Interpersonal Determinants

Factors that influence social interaction and relationships, including communication skills, attitudes, and behavioral patterns.

Motivational Influences

Factors that drive an individual to act or behave in a certain way, often related to the fulfillment of needs, desires, or goals.