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Hooters Is a Chain of More Than 2,000 Restaurants Self-Described

question 102

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Hooters is a chain of more than 2,000 restaurants self-described as "delightfully tacky,yet unrefined." The reason the company exists is apparent to all of its employees: its purpose is fun. What is the concept of making eating at a restaurant consistently fun for men an example of?

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Definitions:

Variable-ratio

A schedule of reinforcement where a response is rewarded after an unpredictable number of responses, making it a powerful maintenance strategy.

Conditioned Reinforcer

A stimulus that has acquired the capacity to strengthen desirable behavior through its association with a primary reinforcer.

Discriminative Stimulus

A specific stimulus in the presence of which a particular response is more likely to be reinforced, and in the absence of which a response is not likely to be reinforced.

Primary Reinforcer

An innately satisfying stimulus, such as food or warmth, that does not require learning to become desirable and motivates behavior.

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