Narrative 4-1 IBM Has a Long-Standing "Reinventing Education" Program, Which Involves Intensive

question 7

Multiple Choice

Narrative 4-1
IBM has a long-standing "Reinventing Education" program, which involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do and thereby improve education. In the process, the program is helping to shape a market of significant interest to IBM. IBM views the program as an investment rather than as a charitable contribution.
-Refer to the Narrative 4-1.The IBM program is an example of the positive relationship between social responsibility and which of the following?

• A) social consensus
• B) secondary shareholders
• C) economic performance
• D) covert stakeholders

Understand the concept and practice of Corporate Social Responsibility (CSR) in contemporary business.

Familiarize with the process of launching a successful brand purpose strategy.

Understand the impact of crises on authenticity and brand equity.

Recognize different types of brand crises and their unique characteristics.

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Definitions:

Parsimonious

Refers to extreme unwillingness to spend money or use resources.

Enduring Truth

A concept or fact that remains valid and reliable over time.

Phenomena

Observable events or occurrences that can be studied scientifically to understand natural or social processes.

Phenylketonuria (PKU)

A genetic disorder caused by a defect in the gene responsible for processing the amino acid phenylalanine, leading to its accumulation and resulting in cognitive disability if untreated.