In the 1960s,Coca-Cola Executives in Atlanta Learned That a Bottler

question 34

Multiple Choice

In the 1960s,Coca-Cola executives in Atlanta learned that a bottler in the Colombian jungle was bottling pirated Coke in dumped bottles.The soft-drink company was at that time expanding globally and building its reputation on exacting production standards.Which of the following does the unauthorized bottler best exemplify?

• A) a standard of malfeasance
• B) a problem
• C) a benchmark
• D) a keystone issue

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Definitions:

World Intellectual Property Organization

A specialized agency of the United Nations that oversees and promotes the protection of intellectual property rights across the world.

Lanham Act

The primary federal statute governing trademarks, service marks, and unfair competition, in the United States.

Harvard Software

Harvard Software is likely a reference to software developed or managed at Harvard University, though it's not a widely recognized term outside specific contexts.

Trademark

A legally acknowledged or traditionally used mark, wording, or set of words that identifies a business or its goods.