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When a Merger of Springs Industries with the Brazilian Textile

question 103

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When a merger of Springs Industries with the Brazilian textile producer Coteminas was announced,the CEO of Springs was quoted as saying,"It is unclear what effect this move will have on our employees.Though no immediate layoffs are planned,there may be some in the future." In which stage of organizational change would the CEO need to use empathy and communicate the specific details of the merger?


Definitions:

Barter Economy

An economic system in which goods or services are traded directly for other goods or services without using a medium of exchange, such as money.

Basic Goods And Services

Essential products and services required to meet the fundamental needs of the population.

S & Ls

Short for Savings and Loan associations, which are financial institutions that specialize in accepting savings deposits and making mortgage loans.

Shareholders

Individuals or entities that own one or more shares of stock in a corporation and have a financial interest in its performance.

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