LexisNexis Realized That Its Ability to Serve New Web-Based Customers

question 5

Multiple Choice

LexisNexis realized that its ability to serve new Web-based customers was severely strained. Thousands of small and midsize law firms represented a huge business opportunity for the company's legal-information services,but they often had to wait 48 hours to have their Web accounts activated after signing up. For smaller firms seeking to buy documents in small quantities,often to apply to pending cases,such a delay was intolerable. Clearly,LexisNexis needed to revamp its customer sign-up and order-fulfillment processes,which were designed for large law firms and the ordering of hardcover legal tomes. Which of the following would LexisNexis most likely use to radically change its business practices?

• A)standardization  
• B)micro-adaptation  
• C)sequential independence  
• D)re-engineering

---

Definitions:

Variable Costs

Costs that vary directly with the level of production or business activity, such as materials and labor.

Operating Income

Earnings before interest and taxes (EBIT), representing the amount of profit realized from a business's operations.

Fixed Costs

Expenses that do not change with the level of output or production, such as rent, salaries, and insurance.

Variable Costs

Expenses that fluctuate based on the amount of products or services a company generates.