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Scenario 11-1
Zachary Schneider saw a sign in the window of an Amy's Ice Creams franchise operation. The sign said the company was looking for new employees. When he went in to ask for a job application, he was given a paper bag and told to do "something creative with it." The test was to see whether the job applicant was suited to carrying out the chain's mission: "To make people's day." This type of pre-employment assessment is not unusual. Gourmet grocery chain Central Market uses a four-page application form, which includes essay questions such as "Tell us about your favourite food experience." If it seems an applicant is a good match for the company, then the applicant is asked to make a personal statement using items found in the grocery store and to participate with other applicants in a roundtable discussion.
-Refer to the scenario.Which recruiting technique did Amy's use?
Substitution Effect
A response to price changes in which consumers replace more expensive items with less costly alternatives.
Income Effect
The change in an individual's consumption patterns resulting from a change in their real income.
Labor Supply Curve
A graphical representation showing the relationship between the wage rate and the quantity of labor that workers are willing to supply.
Substitution Effect
The change in consumption patterns due to a change in relative prices, leading consumers to replace more expensive items with cheaper alternatives.
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