An Article on Public Libraries Contained the Following Statement: "The

question 124

Multiple Choice

An article on public libraries contained the following statement: "The balanced scorecard helps organize and run the library according to a specific strategic plan,while demonstrating the library's value to the community as a whole." When dealing with the customer area of the balanced scorecard,the article advised librarians to use customer surveys. Why might surveys be a poor strategy to use?

• A)The use of surveys could create information overload. 
• B)Customer surveys are never reliable. 
• C)Stakeholders should not be involved in the creation of a balanced scorecard. 
• D)Customer surveys are typically misleadingly positive.

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Definitions:

Vertical Analysis

A method of financial statement analysis in which each entry for each of the three major categories of accounts (assets, liabilities, and equities) in a balance sheet is represented as a proportion of the total account.

Base Amount

A reference value or starting point used for financial calculations, such as determining percentages or comparisons.

General-purpose Financial Statements

These are standardized financial reports prepared by organizations to provide key financial data to stakeholders such as income statements, balance sheets, and cash flow statements.

Income Statement

An income statement is a financial report that shows a company's revenues, expenses, and profits over a specific period.