Which of the Following Is NOT a Discipline in Which

question 38

Multiple Choice

Which of the following is NOT a discipline in which consumer behaviour has roots?

• A) economics
• B) accounting
• C) anthropology
• D) social psychology

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Definitions:

Horizontal Merger

A business consolidation that occurs between firms which operate in the same industry, often leading to a higher market concentration.

Vertical Merger

A merger between two companies operating at different levels within an industry's supply chain.

Tying Contract

An agreement where the sale of one product (the tying product) is conditional on the purchase of another product (the tied product).

Clayton Act

A U.S. antitrust law enacted in 1914 aimed at promoting competition among businesses by prohibiting certain types of conduct that would lead to anti-competitive practices.