Procter and Gamble Sells Six Different Brands of Laundry Detergent

question 37

Multiple Choice

Procter and Gamble sells six different brands of laundry detergent, each with a unique offering for different market segments. Which business orientation does this illustrate?

• A) undifferentiated marketing
• B) differentiated marketing
• C) niche marketing
• D) multiple marketing

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Definitions:

Cold Sore

Cold sore, also known as a fever blister, is a common viral infection manifesting as small, painful blisters on the lips or around the mouth, caused by the herpes simplex virus.

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Emotion is a complex psychological state involving an individual's subjective experience, physiological response, and behavioral expression in response to a stimulus.