Kayla Is Engaged in Research That Seeks to Explain the Inner

question 119

Multiple Choice

Kayla is engaged in research that seeks to explain the inner meanings and motivations associated with purchasing clothing. She records and analyzes the words that consumers use to describe events and observes shoppers in stores. From that, she develops an understanding of what motivates shoppers. What type of research is Kayla performing?

• A) quantitative
• B) interpretive
• C) sociological
• D) independent

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Definitions:

College Education

A higher level of education beyond high school, often resulting in a degree, diploma, or certification, aimed at enhancing knowledge and skills.

Educational Level

A measure of the highest degree or level of education an individual has completed.

Threshold

The minimum level of stimulation or the level at which a certain effect begins to be produced, often used in economics, psychology, and physical sciences.

Grades

Levels of quality or performance, often used to categorize or rank things such as academic results or material purity.