A Consumer Research Study Analyzes the Factors Predicting a Consumer's

question 25

Multiple Choice

A consumer research study analyzes the factors predicting a consumer's likelihood to purchase a 3-D television, such as age, income, and stage of family life cycle. Data were collected from 3,000 consumers using a structured questionnaire. Which type of research does this represent?

• A) qualitative
• B) interpretive
• C) quantitative
• D) focused

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Definitions:

Self-esteem

A measure of how much value and respect one has for oneself.

Strengths and Weaknesses

An assessment or analysis of the positive attributes and limitations of an entity, such as an organization, individual, or system.

Critical

Inclined to find fault or judge with severity, often too readily, involving analysis and evaluation.

Talk Therapy

A form of psychotherapy that involves discussing one's feelings, thoughts, and behaviors with a therapist to gain insight, resolve problems, or improve mental health.