A Researcher Measuring Consumers' Attitudes Toward Different Brands on a Scale

question 41

True/False

A researcher measuring consumers' attitudes toward different brands on a scale ranging from 1 (very negative)to 5 (very positive)is using qualitative research.

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Definitions:

Standard Deviation

A statistic that measures the dispersion or variability of a dataset relative to its mean, indicating how spread out the values are.

Simple Random Sample

An evenly selected portion of a wider population, with each participant having an equal opportunity to be chosen.

Sample Size

The number of observations or data points collected in a statistical study, which impacts the study's accuracy and conclusions.

Standard Deviation

A metric assessing how much a batch of values differs or spreads out.