Clark Is a Student Who Has Been Hired by a Consumer

question 63

Multiple Choice

Clark is a student who has been hired by a consumer research firm to help a pizza restaurant learn more about the student market. Part of his job entails hanging out with other students and observing how they decide when to order pizza, which pizza restaurants they order from, how they eat it, and what they do with the leftovers, if any. Clark learned from his observations that some students like to put French dressing on their pizza, which led the pizza restaurant to advertise and offer the dressing with orders. Which interpretive orientation does this best illustrate?

• A) ethnography
• B) quantitative research
• C) sociology
• D) grounded theory

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Definitions:

Job Enlargement

An approach to increase the number and variety of tasks that an employee performs to enhance job satisfaction.

Specialized Jobs

Positions that require a specific set of skills or knowledge in a particular area or field.

Job Rotation

A human resources strategy where employees are systematically moved between different jobs or tasks to gain experience and skills.

Work Simplification

The process of increasing efficiency by reducing the complexity of tasks and processes, often involving the elimination of unnecessary steps.