It Is the Day Before Christmas and Mark Has Not

question 23

Multiple Choice

It is the day before Christmas and Mark has not even started shopping for gifts for his family. He rushes to the mall and buys the first things he sees. Which of the following is likely having the greatest impact on Mark's behaviour?

• A) social influences
• B) situational influences
• C) socio-environmental factors
• D) hedonic factors

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Definitions:

Social Commerce

The use of social networks for browsing and buying.

Social Networks

Platforms or websites that enable users to create and share content or participate in social networking with others.

Showrooming

The practice of examining merchandise in a physical retail store but then purchasing it online for a lower price.

Examining Products

The process of thoroughly inspecting and analyzing a product for quality, functionality, and compliance with standards.