Which of the Following Is Added to Customer Lifetime Value

question 19

Multiple Choice

Which of the following is added to customer lifetime value to equal the net present value of the stream of profits over a customer's lifetime?

• A) the costs associated with satisfying that customer
• B) the retention rate for all customers
• C) the opportunity cost saved from having loyal customers
• D) the worth attributed to the equity a good customer can bring

---

Definitions:

Alzheimer's Disease

A progressive neurological disorder that causes memory loss, cognitive decline, and ultimately, loss of the ability to carry out simple tasks.

Exercise

Exercise is physical activity that is planned, structured, and repetitive for the purpose of conditioning any part of the body, improving health, and maintaining fitness.

Nonsteroidal Anti-inflammatory Drugs

A class of drugs, such as ibuprofen, that reduce pain, decrease fever, and, in higher doses, decrease inflammation, without being classified as steroids.

Estrogen Replacement Therapy

A treatment used to alleviate symptoms associated with menopause by administering estrogen hormones to supplement or replace those no longer produced by the body.