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SUPERFOCUS SCENARIO Superfocus Is a Revolutionary Concept in Eyeglasses-It Even Received a Received

question 28

Multiple Choice

SUPERFOCUS SCENARIO
Superfocus is a revolutionary concept in eyeglasses-it even received a 2010 The Wall Street Journal innovation award. It is a type of eyeglass that allows the wearer to change correction without changing glasses, or having to look through a certain part of the lens like bifocal and progressive lens wearers must do. The round lenses are actually two lenses with a clear fluid in-between. The outer lens is hard, while the inner lens is flexible. There's a little slider on the bridge that, when moved, pushes the fluid and changes the shape of the inner, flexible lens. That, in turn, changes the correction, so a user can see near, far, and everything in-between just by changing the position of the slider. The only catch is that the lenses have to be perfectly round and the frames are made out of stainless steel or titanium aluminum, limiting the frame style and colour choices for consumers. Actually, they look pretty goofy.??Superfocus can be purchased through eye care professionals or directly from the manufacturer online. The company has recently started using direct-response television advertising to drive traffic to the website so consumers can learn more about this product and sign up for a free trial offer. With prices starting at $700 a pair, the free trial might help overcome some resistance due to the relatively high price.
-Refer to Superfocus Scenario. For Superfocus, which of the following is represented by people who need multifocal lenses?

Definitions:

Investors Rate of Return

The percentage of return investors expect to earn on their investment, considering both the income and the appreciation of the investment.

Annual Dividend

The total dividend payments made to shareholders in a year, typically expressed per share.

Rate of Return

The enhancement or reduction in worth of an investment across a specific duration, measured as a proportion of the investment's original cost.

First Dividends

The initial distribution of earnings paid to shareholders by a corporation that has just begun paying dividends.