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Black and Decker Is Well Known for Power Tools

question 35

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Black and Decker is well known for power tools. However, if the company thinks of itself merely as a power tool company instead of a company that delivers the benefits users want, such as cut materials or holes in materials, it could be taking a short-sighted focus of its business. If a technologically advanced device is developed that could replace the need for power tools to deliver those benefits, this company could go out of business. What would Black and Decker be said to suffer from if this occurs?


Definitions:

Equilibrium Quantity

The quantity of goods or services supplied is equal to the quantity demanded at the market price.

Equilibrium Price

The price at which the quantity demanded by consumers equals the quantity supplied by producers, resulting in market stability.

Tax Revenues

The financial resources that are accumulated by governments as a result of taxation.

Producer Surplus

The discrepancy between the price at which sellers are prepared to offer a product and the actual price they end up getting.

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