Some Researchers Measure Brain Wave Activity to Assess Consumers' Emotional

question 107

Multiple Choice

Some researchers measure brain wave activity to assess consumers' emotional responses to advertising. Which term refers to this type of measurement?

• A) introspective
• B) self-report
• C) autonomic
• D) PANAS

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Definitions:

Skilled Tailor

A craftsman specialized in making, altering, or fitting garments in a professional and adept manner.

Skirt

A garment fastened around the waist and hanging down around the legs, worn typically by women and girls.

Merchandising

The activity of promoting the sale of goods, especially by their presentation in retail outlets.

Opportunity

A set of circumstances that makes it possible to do something or achieve a goal.