What Market Segment Will a Company Serve with a Specific

question 34

Multiple Choice

What market segment will a company serve with a specific marketing mix?

• A) target
• B) primary
• C) segmented
• D) selected

---

Definitions:

Inventory

The total value of a company's raw materials, work-in-progress, and finished goods that are considered assets on a balance sheet.

Account Receivable

Amounts owed to a company by its customers for goods or services that have been delivered or used but not yet paid for.

Working Capital

The difference between a company's current assets and current liabilities, indicating the short-term liquidity of a business.

Supplies

Items used in the day-to-day operations of a business, often consumable in nature, such as office supplies, manufacturing materials, or maintenance necessities.