Which of the Following Is Added to Customer Lifetime Value

question 19

Multiple Choice

Which of the following is added to customer lifetime value to equal the net present value of the stream of profits over a customer's lifetime?

• A) the costs associated with satisfying that customer
• B) the retention rate for all customers
• C) the opportunity cost saved from having loyal customers
• D) the worth attributed to the equity a good customer can bring

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Definitions:

Examples

Specific instances or cases provided to illustrate a concept, method, or phenomenon.

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A document outlining the strategies and methods for disseminating information among project stakeholders.

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The application of scientific knowledge for practical purposes, especially in industry and everyday life.

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A scientific institution in the United States for the regulation of navy chronometers, timekeeping, and determining positions.