Identify the Three Broad Categories of Product Differentiation and Identify

question 42

Essay

Identify the three broad categories of product differentiation and identify two bases of differentiation under each category.

Understand the significance of intercultural competence in global business environments.

Recognize the characteristics and impacts of low and high-context cultures in communication.

Identify effective communication strategies in intercultural settings.

Acknowledge the role of cultural sensitivity and awareness in enhancing intercultural communication.

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Definitions:

Mere Exposure Effect

Repeated exposure to the same stimulus produces a positive attitude toward it.

Short Glances

Brief or quick looks typically exchanged between people, often conveying unspoken messages or emotions.

Coy Smiles

Smiles that are subtly playful or teasing, often considered flirtatious, and can convey interest or amusement in social interactions.

Self-Disclosure

The act of revealing personal, private information about oneself to others.