Under Which of the Following Conditions Is the Product Mix

question 20

Multiple Choice

Under which of the following conditions is the product mix advantage as a basis of product differentiation the least difficult to duplicate?

• A) when the base of a product mix advantage is a common customer
• B) when the mix of products is highly integrated with each other
• C) if each of the products in a product mix has unique features
• D) if a firm brings a series of products to market

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Definitions:

Cell

The basic structural and functional unit of life, which consists of living material enclosed by a membrane.

Acetyl CoA

A molecule that plays a central role in metabolism, linking the glycolysis and citric acid cycle pathways.

Citric Acid Cycle

Series of chemical reactions in aerobic cellular respiration in which acetyl coenzyme A is completely degraded to carbon dioxide and water with the release of metabolic energy that is used to produce ATP; also known as the Krebs cycle and the tricarboxylic acid (TCA) cycle.

Glycolysis

The first stage of cellular respiration as well as fermentation; literally the “splitting of sugar.” The metabolic conversion of glucose into pyruvate, accompanied by the production of ATP